We can use tools to scan data sources to identify and flag inappropriately named columns or even auto tag all instances where customer data was stored.
Have processes to avoid internal data leaks.ĭata Deletion: Realistic Possibilities Can we use tools to help implement the above suggestions?. 
Use proper naming conventions for columns and variables. Ensure you always use structured data sets. 
Don’t use personally identifiable information (PII) such as phone number or email address as your primary key. Customer data should be treated and managed as master data. This problem is especially big in startups. New companies have the flexibility to model data from the onset to ensure they are compliant with the regulations.ĭata Deletion: A Company’s Legal Obligation What is realistically possible in a complex, evolving organization? This is because a lot of existing companies ignore the first principle of GDPR, privacy by design. Retrospectively making a company General Data Protection Regulation (GDPR) compliant is impossible. Right to ask the company to delete any personal information they have. Right to know what information the company has about them. It also requires companies to provide customers with the: The law requires companies to inform customers why they are collecting data from them and where it will be used. What are the legal obligations of a company when it comes to data deletion? Data deletion ensures a customer’s data cannot be used for anything else apart from the intended purpose. 
Maintaining customer satisfaction and trust is critical for any company. We have a number of cases where user data has been misused or leaked. In today’s data-driven world, user data is very valuable. The roundtable focused on handling data deletion practices in engineering and product. The roundtable was moderated by Venkata Pingali from Scribble Data and included Sreenath Kamath from Hotstar. Shaik Idris, Director of Data Platforms at Zeta, was part of a roundtable discussion at Rootconf’s Data Privacy Conference held in April 2021.
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